“So how much is it?” Anyone selling or buying goods and services is inevitably confronted with this question: What’s the price? And it’s a reasonable question. You have to know how much something is in order to know if you can buy it. I get it. Everyone wants a good deal. We want to know we are getting a good value for the dollars we spend. And if you can get it at a lower price, all the better. However, I must caution, if you’re choosing on price alone— especially when it comes to … [Read more...]
Yelp Reviews From a Business Perspective
Bring up Yelp in a room full of business owners and you get a lot of mixed reviews. It’s not that businesses don’t like reviews. We love reviews, in fact, both the good and the bad. From the bad, we can reach out to and build stronger relationships with unhappy customers by addressing their complaints. From the good, we can celebrate a job well done with our customers. And thanks to the internet, there are any number of places a customer can leave a review. Google, Facebook, the Better … [Read more...]
